“I met my co-founder Brian rorth at on De”
On Deck
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Related frameworks
Minimum Viable Experiment + The Dogfood Gate
Ship the cheapest version of an experiment — but use it yourself before you trust its null result
Optimize the Second Screen (Post-Click Leverage)
Everyone crowds the ad; the compounding wins sit on the page people land on after it
The A-Side / B-Side Career Ledger
Track the failures between your highlights so setbacks read as moments, not verdicts
The Unique Voice Test
Ask of every line: could any other company have written this? If yes, rewrite it
The World-Class Proof Interview
Two questions: why here, and what are you world-class at — plus how do you know?
The Zero-CAC Consumer Subscription Engine
Mission, no paid ads, retention-as-value, and data rigor — why Duolingo survived where B2C subs die
Treat the World as One Market
Default to one global version; localize only where law or platform forces you to
People in these episodes
Related resources
- Andreessen Horowitz
- Bo Burnham: Inside
- Duolingo
- Duolingo for Schools
- Endeavor
- Flickr
- Hex
- How To with John Wilson
- Jira Product Discovery
- Latitud
- Lenny's Newsletter
- Lenny's Podcast
- Levels
- Man's Search for Meaning
- Mercury
- Mike Bloomberg 2020 presidential campaign
- Mixpanel
- Nubank
- Pomelo
- Reed College
- Succession
- The Design of Everyday Things
- The Rehearsal
- The White Lotus
- Tumblr
- Yahoo
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