Gina Gotthilf (Latitud, Duolingo)19 October 2023

Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene

7Frameworks

15Insights

Episode overview

Gina Gotthilf recounts leading Duolingo’s largely organic growth from roughly 3 million to 200 million users and explains how mission, retention, product rigor, brand voice, and experimentation supported that trajectory. She pairs those successes with failed launches and tests, arguing that teams should dogfood their work, learn from failure, and preserve speed by avoiding unnecessary localization complexity. She also explains why she co-founded Latitud and why Latin America’s under-digitized economy, experienced talent, and unmet financial, health, education, and SMB needs create a significant startup opportunity.

Key ideas

Effective communication is measured by what listeners receive, understand, remember, and feel—not merely by whether a message was transmitted.
Duolingo’s mission and free-access commitment helped attract talent, build loyalty, strengthen word of mouth, and guide long-term product and monetization decisions.
Early consumer subscription companies should stay lean, avoid dependence on paid acquisition, validate real value through retention, and build a rigorous experimentation culture.
Failed tests and launches—including badges, Duo Duels, Duolingo for Schools, and market mistakes in China and India—became inputs for better product judgment.
Dogfooding exposes obvious usability problems that hypotheses, documentation, and research processes can miss.
A distinctive, risk-tolerant brand voice made Duolingo memorable and enabled its passive-aggressive owl humor and later social-media success.
Startups should default to common human behavior across markets and localize selectively, because excessive country-specific code and process slow every future experiment.
Latin America offers large opportunities in fintech, health, education, and B2B software because many services remain under-digitized while regional startup talent and capital have matured.

Transcript available · source text is retained privately and is not published

Frameworks in this episode

Innovation5 steps

Minimum Viable Experiment + The Dogfood Gate

Ship the cheapest version of an experiment — but use it yourself before you trust its null result

Read →

Marketing7 steps

Optimize the Second Screen (Post-Click Leverage)

Everyone crowds the ad; the compounding wins sit on the page people land on after it

Read →

Mindset5 steps

The A-Side / B-Side Career Ledger

Track the failures between your highlights so setbacks read as moments, not verdicts

Read →

Communication7 steps

The Unique Voice Test

Ask of every line: could any other company have written this? If yes, rewrite it

Read →

Leadership3 steps

The World-Class Proof Interview

Two questions: why here, and what are you world-class at — plus how do you know?

Read →

Entrepreneurship6 steps

The Zero-CAC Consumer Subscription Engine

Mission, no paid ads, retention-as-value, and data rigor — why Duolingo survived where B2C subs die

Read →

Strategy6 steps

Treat the World as One Market

Default to one global version; localize only where law or platform forces you to

Read →

People & resources mentioned

Attributed to the moment in the episode. Timestamps are approximate.

People · 18

Gina GotthilfMentionsGina is most known for leading growth and marketing at dualingo helping take them from 3 million to over 200 million users
“today my guest is Gina godil Gina is most known for leading growth and marketing at dualingo”
▶ Watch at ~0:30approx.
Mike BloombergMentionsshe also worked on the Mike Bloomberg presidential campaign where she oversaw a historic digital ad budget
“she also worked on the Mike Bloomberg presidential campaign where she oversaw a historic digital ad budget”
▶ Watch at ~1:00approx.
Lenny RachitskyMentionstoday we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter
“Lenny I'm so excited to be here it's been awesome to see how you've built this and just how far it's gone”
▶ Watch at ~4:30approx.
Ben HorowitzMentionsBen is the Z in A16Z, the world's largest venture capital firm with over $46 billion in committed capital.
“we had amazing people like you know Ben Horowitz who never gave like a talk or like did a Fireside”
▶ Watch at ~6:30approx.
Barack ObamaMentionsmentioned
“I did things like we'll talk about I met President Obama”
▶ Watch at ~8:00approx.
Steve JobsMentionsSteve Jobs is just uh the bar he held for the company and for technical talent and for excellence was not uh wavering.
“ironically I dropped out of Reed College which is the same College that's jobs dropped out of”
▶ Watch at ~10:00approx.
Marcus AureliusMentionsmentioned
“I think Marcus aelius has this quote about how our life is actually very long we just use it really badly”
▶ Watch at ~15:00approx.
Donald TrumpMentionsthere's about three pages in the book where I basically say being a bit Donald Trump has its virtues
“having Trump in sort of like a black um scenario kind of looking down and looking a little menacing”
▶ Watch at ~23:30approx.
Jorge MazalMentionsthe newsletter that our former head of product wrote Jorge
“this was by Jorge mazal”
▶ Watch at ~24:30approx.
Burr SettlesMentionsan amazing guy who basically was you know developing this test
“the dualingo English test that we started developing really early with bur settles”
▶ Watch at ~30:00approx.
Brian RequarthMentionsI met my co-founder Brian rorth at on De
“I met my co-founder Brian rorth at on De”
▶ Watch at ~1:08:00approx.
John WilsonCoinedmentioned
“is howto with John Wilson it's a really weird TV show”
▶ Watch at ~1:22:00approx.
Mike KriegerRecommendsMike is chief product officer at Anthropic the company behind Claude. He's also the co-founder of Instagram.
“that was recommended to me by a friend who I very much admire was Mike creger co-founder of Instagram”
▶ Watch at ~1:22:00approx.
Bo BurnhamCoinedmentioned
“I'll tell you what movie is my favorite one Bo Burnham's inside”
▶ Watch at ~1:24:00approx.
Nathan FielderCoinedthe guy behind all this who's incredibly incredibly hilarious
“and they fielders the guy behind all this who's incredibly incredibly hilarious”
▶ Watch at ~1:25:00approx.
Sam CorcosMentionsmentioned
“I will call out the company Levels by my friend Sam coros because I think that what they're doing is awesome”
▶ Watch at ~1:28:30approx.
Andrew ChenCoinedA former colleague of Lenny Rachitsky, explicitly distinguished from the better-known investor with the same name.
“I had to Google and find Andrew Chen's blog I read it and I found out”
▶ Watch at ~1:29:30approx.
Harry StebbingsMentionsI think I got introduced to you by Harry from the 20 BC
“I did a Harry stebbings podcast and then that got me 600 followers on Tik Tok”
▶ Watch at ~1:34:30approx.

Resources · 34

Jira Product DiscoveryMentionssoftware · Atlassian
“introducing jira product Discovery the new prioritization and Road mapping tool built for product teams by atlassian”
▶ Watch at ~2:00approx.
HexMentionssoftware · Hex Technologies
“hex brings everything together it's powerful python or no code in any combination”
▶ Watch at ~3:30approx.
Lenny's PodcastCoinedpodcast · Lenny Rachitsky
“it's been awesome to see how you've built this and just how far it's gone”
▶ Watch at ~4:30approx.
LatitudCoinedcompany · Gina Gotthilf, Brian Requarth, and Yuri
“the conference was a conference put together by my company I'm a co-founder we're three Brian Yuri and I”
▶ Watch at ~6:00approx.
Latitud ConferenceCoinedevent · Latitud
“we put this conference together to bring together the top entrepreneurs operators and investors across Latin America”
▶ Watch at ~6:00approx.
RappiMentionscompany
“if you've ever heard of rappie it's a really important delivery company in Latin America”
▶ Watch at ~6:30approx.
Andreessen HorowitzMentionscompany · Marc Andreessen and Ben Horowitz
“andreon horo invested in my company Etc”
▶ Watch at ~8:00approx.
Reed CollegeMentionsplace
“ironically I dropped out of Reed College which is the same College that's jobs dropped out of”
▶ Watch at ~10:00approx.
TumblrUsescompany · David Karp
“I started working for Tumblr I was like this is it like I made it”
▶ Watch at ~12:00approx.
YahooMentionscompany
“they also laid me off because they decided to sell to Yahoo”
▶ Watch at ~12:30approx.
FlickrMentionswebsite · Stewart Butterfield and team
“their head of marketing connected with someone they had worked with at Flickr”
▶ Watch at ~13:00approx.
DuolingoUsessoftware · Luis von Ahn and Severin Hacker
“I started helping them grow in Brazil as a consultant”
▶ Watch at ~13:00approx.
Mike Bloomberg 2020 presidential campaignUsesevent · Mike Bloomberg
“the M Bloomer presidential campaign was spending roughly a million dollar a day”
▶ Watch at ~16:30approx.
Lenny's NewsletterCoinednewsletter · Lenny Rachitsky
“I've written with my newsletter I've written over 200 posts”
▶ Watch at ~24:30approx.
Duolingo English TestCoinedproduct · Duolingo
“the dualingo English test that we started developing really early with bur settles”
▶ Watch at ~30:00approx.
MixpanelMentionssoftware · Mixpanel
“they don't have the engineers and PMs there looking at mix panel or whatever it is that they're using every day”
▶ Watch at ~34:30approx.
NubankMentionscompany
“we have like the number eight employee at new bank”
▶ Watch at ~39:30approx.
Duo DuelsCoinedproduct · Duolingo
“we tried making dualingo a social app really early on and failed um it was called D duels Duo duels”
▶ Watch at ~40:30approx.
Duolingo for SchoolsCoinedproduct · Duolingo
“we tried making a dualingo for schools platform like we couldn't get it to pick up”
▶ Watch at ~41:00approx.
MercuryUsescompany · Mercury
“this episode is brought to you by Mercury who I also happen to use for my business checking account”
▶ Watch at ~51:00approx.
EndeavorUsescompany
“I became a mentor for an organization called Endeavor which is global”
▶ Watch at ~1:04:30approx.
On DeckUsescompany
“I met my co-founder Brian rorth at on De”
▶ Watch at ~1:08:00approx.
LeadSalesMentionssoftware
“we just invested in in a company called lead sales and they basically turn your WhatsApp into a CRM”
▶ Watch at ~1:16:00approx.
WhatsAppUsessoftware · Meta
“so much business is being done on WhatsApp”
▶ Watch at ~1:16:00approx.
PomeloRecommendscompany
“one of them is pomelo um which is like a fintech platform for Finch that that you know has just grown incredibly”
▶ Watch at ~1:17:30approx.
The Design of Everyday ThingsRecommendsbook · Don Norman
“the one book I I recommend because I truly it really changed the way I think about things”
▶ Watch at ~1:21:00approx.
Man's Search for MeaningRecommendsbook · Viktor Frankl
“I recommend Victor Frankle man search for meaning because at heart I'm a philosopher”
▶ Watch at ~1:21:30approx.
SuccessionRecommendstv show · Jesse Armstrong
“first of all I loved succession”
▶ Watch at ~1:22:00approx.
The White LotusRecommendstv show · Mike White
“and then I would say White Lotus just like you know so good”
▶ Watch at ~1:23:00approx.
Bo Burnham: InsideRecommendsfilm · Bo Burnham
“I'll tell you what movie is my favorite one Bo Burnham's inside”
▶ Watch at ~1:24:00approx.
How To with John WilsonRecommendstv show · John Wilson
“I have also seen howto which are shorter episodes where he films in New York”
▶ Watch at ~1:25:00approx.
The RehearsalRecommendstv show · Nathan Fielder
“I am recommending the rehearsal”
▶ Watch at ~1:25:00approx.
LevelsRecommendscompany · Sam Corcos and Josh Clemente
“I will call out the company Levels by my friend Sam coros because I think that what they're doing is awesome”
▶ Watch at ~1:28:30approx.
Atheist SpotCoinedwebsite · Lenny Rachitsky
“I actually ran a website called atheists spot.com it was like a Reddit for atheist news”
▶ Watch at ~1:33:30approx.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster59:00

Treat Every Country the Same (Mostly)

Contrary to the instinct to heavily localize per country, Gina found the opposite works: humans are far more similar than we like to believe. Duolingo treated the world as one, assuming what worked in one market would work everywhere, with rare exceptions like China and India. Over-localizing multiplies code, org, and time complexity — and time matters more than money for a startup.

People love to believe their country is different, but core human behavior is largely the same
Every market told her 'here it's different, this won't work' — listening would have caused problems
Duolingo assumed what worked in one market would work everywhere and rolled out once
Over-localizing multiplies versions, code complexity, and test time — and time beats money for a startup

“in our country we we think that green is is a negative color like owls are like poorly seen as an animal or here people…”
Gina Gotthilf · 1:01:30

#internationalization#duolingo#product#scaling

Hot Take· 2

Hot Take18:30

Everyone Optimizes the Ad and Ignores the Screen After It

Running a ~$1M/day paid budget on the Bloomberg campaign, Gina realized the whole team was fighting over the ads while nobody owned what happened after the click. She went 'rogue' onto landing pages — the step where leaky buckets live. Huge ad budgets let you reach statistical significance fast: she once took a page from 3% to 12% conversion in a single day.

The Bloomberg campaign spent roughly a million dollars a day on ads
Everyone poured effort into the ads; nobody owned the landing page after the click
The second or third screen of an experience is where 'leaky buckets' happen
Massive spend reaches statistical significance fast — she took one page from 3% to 12% conversion in a day

“even just the second or third screen after in an experience are as if not more important than the first one because that's where your…”
Gina Gotthilf · 19:00

#growth#conversion#landing-pages#paid-ads

Hot Take31:30

Retention Is Just: Is This Thing Actually Valuable?

Gina strips retention down to its essence. She doesn't think in terms of 'I must retain this user' — she thinks about whether the product is genuinely providing value. If it is, people stick around; if not, they leave. Obsessing over acquisition while ignoring which users find real value is how you win the top of the funnel but lose long-term.

Reframe retention as a simple question: is this thing valuable or not
If it provides real value, people stick around — as simple as that
Paid acquisition becomes an addiction you can't turn off without stalling growth
Optimizing retention on the wrong acquired users hides why you're actually failing

“either it's actually providing real value or it's not if it's providing real value people stick around it's as simple as that”
Gina Gotthilf · 32:00

#retention#growth#product#metrics

Explainer· 4

Explainer09:00

Why Latin America Is a Massive Tech Opportunity

Gina makes the case that Latin America is deeply underestimated as a startup ecosystem. Tech occupies a tiny share of regional GDP compared to other markets, which means enormous headroom for tech companies to grow. The A-side of the region (opportunity) gets overshadowed by its B-side (danger, unstable governments, financial insecurity).

Tech as a percentage of GDP in Latin America is roughly one-third of India, one-tenth of China, one-thirteenth of the United States
That low share means tech companies have huge room to grow into it
The region's B-side (danger, messy governments, financial insecurity) dominates outside perception
Gina believes in tech-driven economic mobility more than in government or politics

“in terms of G percentage of GDP that Tech occupies compared to other markets it's very promising we're at like onethird of India on10th of…”
Gina Gotthilf · 09:00

#latin-america#startups#economy#opportunity

Explainer20:30

Landing Pages: People Skim, So Design for It

Gina walks through the unglamorous best practices that moved conversion most. Make the page mobile-optimized with the core message and button above the fold. Accept that people only read headlines, so cut copy hard, make the title and button 'speak to each other,' and match the page to the ad. Emotion matters too — fear was a deliberate lever on the campaign.

Mobile-optimize first: core copy, message, and button above the fold
People skim and read only headlines — restrict copy hard, even short copy is probably too long
The title and the button should speak to each other so a skimmer still 'gets it'
The landing page must echo the ad; emotion (e.g. fear) drives action but images must not distract from the message

“people skim and copywriters don't like to believe that much like journalists don't like to believe that people just read headlines it's just how it…”
Gina Gotthilf · 21:30

#conversion#copywriting#landing-pages#cro

Explainer25:30

Why Consumer Subscription Apps Almost Never Last

B2C subscription apps rarely survive, so what made Duolingo different? Gina's first answer is a genuine, non-cliché obsession with the mission: education should be free, and English can double or triple income potential in a developing market. That obsession shaped marketing, hiring, product decisions, and enabled organic growth over paid ads.

Very few consumer subscription apps last (Duolingo, Calm — most die)
The differentiator was a real obsession with the mission, not just mission talk
Knowing English can double or triple income potential in a developing market
That obsession attracted top talent to Pittsburgh even without Google-level pay and enabled organic growth

“if you don't know English in today's world your opportunities to get out of your socioeconomic zone are very diminished”
Gina Gotthilf · 27:00

#duolingo#consumer-apps#mission#growth

Explainer45:30

How to Build a Lovable Brand With a Unique Voice

Gina argues brand and PR are wildly underappreciated growth levers. A lovable brand rests on a mission people can stand behind ('everyone should have great education') plus a unique voice that makes people feel something. Communication isn't just conveying a message — it's conveying it so the listener receives, understands, and remembers it, ideally with a quirk that makes them giggle.

Brand and PR are underrated organic growth levers; a lovable brand rests on a mission people rally behind
Communication is about being received, understood, and remembered — not just transmitted
Duolingo's voice always had a quirk: unexpected, a little funny, not taking itself too seriously
Bake the mission into communication — e.g. one social post a week on effectiveness, one on mission

“communication isn't about being able to convey a message it's about being able to convey a message in a way that the listener receives it…”
Gina Gotthilf · 49:30

“there is always a quirk like it's unexpected the way we talk to you is a little bit funny it doesn't take ourselves too seriously”
Gina Gotthilf · 50:00

#brand#pr#voice#marketing

Story· 3

Story09:30

The Rocky Start: Dropping Out, Fired and Laid Off Repeatedly

Behind the impressive résumé, Gina's early career was a string of B-moments. She didn't get into any top schools, dropped out of college due to severe depression, lost her US visa twice, and was fired or laid off from multiple jobs before she ever helped a company grow. She shares this to counter the polished image people see of a founder on stage.

Didn't get into any Ivy League or top target schools
Dropped out of Reed College (the same college Steve Jobs dropped out of) after becoming severely depressed
Lost her US visa twice and had to return to Brazil; was laid off and fired from multiple early jobs
At Tumblr's early stage she went six months unpaid and borrowed money to pay contractors

“ironically I dropped out of Reed College which is the same College that's jobs dropped out of”
Gina Gotthilf · 10:00

#failure#resilience#career#story

Story37:00

The Badges Mistake That Taught Duolingo to Dogfood

Gina blocked the growth team from building badges for six months on ROI grounds, then ran a lazy 'minimum viable' test — a single sign-up badge — that predictably flopped because no one is proud of signing up. The deeper lesson: the growth team wasn't dogfooding its own experiments. Once badges were done right, they became a treasure trove that moved nearly every metric.

Gina delayed the badges experiment for ~6 months as low-ROI, then tested it badly
A single sign-up badge flopped because signing up is not a proud or exciting moment
The real failure: the growth team wasn't dogfooding its own experiments
Done right, badges let them ask users to do anything and lifted almost all company metrics

“of course of course in retrospect it led to no results because no one is proud of signing up it's not an exciting moment”
Gina Gotthilf · 38:30

#duolingo#experimentation#dogfooding#gamification

Story52:30

The Passive-Aggressive Owl: Leaning Into the Meme

The now-famous 'this doesn't seem to be working, we'll stop sending them for now' notification, plus AB-tested crying-Duo emails, turned into a meme where people invented their own threatening versions. Internally many worried it was a PR disaster. Duolingo made a bet to lean in instead of reverting to a safe, fluffy brand — which is exactly what the unique voice gives permission to do.

The passive-aggressive 'we'll stop sending them for now' message hit users after five days of inactivity
They AB-tested the size of the puddle and the number of tears on the sad Duo owl for effectiveness
Users on Twitter invented their own escalating versions, turning it into a meme
Many at the company feared brand damage; the bet was to lean in rather than retreat to a 'nice fluffy thing'

“the whole like this doesn't seem to be working we'll stop sending them for now message which like you got after five days of inactivity”
Gina Gotthilf · 52:30

“we get that people think this is funny and we're just G to run with it”
Gina Gotthilf · 54:00

#duolingo#brand#marketing#risk-taking

Tool· 1

Tool1:20:30

Book Picks: Design of Everyday Things & Man's Search for Meaning

In the lightning round Gina recommends two books. 'The Design of Everyday Things' reshaped how she thinks about design and usability — transformative for someone with no prior product background. 'Man's Search for Meaning' by Viktor Frankl speaks to her philosopher's interest in the meaning of life and how to live a good one regardless of profession.

'The Design of Everyday Things' taught her design is about usability, not just aesthetics
It's a short, accessible read valuable for anyone without a product background
'Man's Search for Meaning' by Viktor Frankl reflects her deeper interest in life's meaning
Both are recommended as genuinely mind-changing rather than status reads

“the second book it has nothing to do with what we do I recommend Victor Frankle man search for meaning because at heart I'm a…”
Gina Gotthilf · 1:21:30

#books#design#philosophy#recommendations

Takeaway· 4

Takeaway07:30

Every Career Has an A-Side and a B-Side

Gina frames life like a record with an A-side (the polished highlights we broadcast) and a B-side (the failures we hide). We are pushed to only talk about the A-side because it impresses people, but most of us live through B-moments constantly. Recognizing them as passing moments — not permanent states — is what keeps you resilient.

We are conditioned to only share our A-side because it impresses people and opens doors
Podcasts and stages give an 'Instagram version' of a person or company's trajectory
Most people have B-moments every day, week, month, and life period
It's easy to think things won't work out because you're stuck in a B-moment you don't recognize as temporary

“we are very encouraged in our lives especially professionally to talk about our as sides all the time because that's what impresses people”
Gina Gotthilf · 07:30

#resilience#career#mindset#storytelling

Takeaway14:30

Your Career Is Way Longer Than You Think

Gina and Lenny land on a shared lesson: people badly underestimate how much time they have to make things work. As a 26-year-old, Gina was convinced her career was already over. The reframe is that life is long — we just waste most of it — and slow-moving periods aren't a verdict on your trajectory.

People underestimate how long a career actually is and how much time there is for things to work
At 26 Gina genuinely believed she had blown it and her career was over
Slow, seemingly wasted stretches often turn out to be useful for what comes next
Don't stress if things aren't moving as fast as you want

“I think Marcus aelius has this quote about how our life is actually very long we just use it really badly and we just waste…”
Lenny Rachitsky · 15:00

#career#mindset#patience#philosophy

Takeaway42:00

If You Don't Get It, Neither Do Your Users

Beyond dogfooding, Gina argues for trusting your own instincts as a user instead of always deferring to research or three rounds of approval. When she struggles with something — like confusing bank wire flows — that confusion is a signal, because if she doesn't get it, plenty of users at scale don't either. She notes it's especially hard to trust your gut when you're young or a minority.

Don't underestimate the power of just using the product and trusting the feelings it gives you
Your own confusion is data: what you don't get, others don't get at scale
Trusting instinct is harder when you're young, female, or a minority questioning whether you really know anything
Pretending to be the person who 'would know the answers' helps develop your point of view

“when you don't get something probably other people don't get it too at scale”
Gina Gotthilf · 43:30

#product#intuition#dogfooding#decision-making

Takeaway1:28:30

'Fake It Till You Make It' Without Lying

Gina's life motto is fake it till you make it — but she's clear it doesn't mean lying or pretending to be someone you're not. It means saying yes to things and figuring them out, and standing in front of your team or a reporter as your best self to overcome imposter syndrome. Early on she said yes to running growth at Tumblr and Duolingo before she knew what growth was.

It doesn't mean lie or pretend to be something you're not
It's a way to overcome imposter syndrome by opening room to become who you want to be
Early on she said yes to growing companies with no budget and no idea how, then figured it out
When Duolingo asked her to be head of growth she Googled it, found Andrew Chen's blog, and said yes

“I don't mean lie I don't mean pretend to be something that you're not but I mean it's almost like a way to overcome imposter…”
Gina Gotthilf · 1:29:00

#mindset#imposter-syndrome#career#confidence

Key ideas

Frameworks in this episode

Minimum Viable Experiment + The Dogfood Gate

Optimize the Second Screen (Post-Click Leverage)

The A-Side / B-Side Career Ledger

The Unique Voice Test

The World-Class Proof Interview

The Zero-CAC Consumer Subscription Engine

Treat the World as One Market

People & resources mentioned

People · 18

Resources · 34

Insights & moments

⚡Myth Buster· 1

Treat Every Country the Same (Mostly)

◆Hot Take· 2

Everyone Optimizes the Ad and Ignores the Screen After It

Retention Is Just: Is This Thing Actually Valuable?

✶Explainer· 4

Why Latin America Is a Massive Tech Opportunity

Landing Pages: People Skim, So Design for It

Why Consumer Subscription Apps Almost Never Last

How to Build a Lovable Brand With a Unique Voice

❝Story· 3

The Rocky Start: Dropping Out, Fired and Laid Off Repeatedly

The Badges Mistake That Taught Duolingo to Dogfood

The Passive-Aggressive Owl: Leaning Into the Meme

✦Tool· 1

Book Picks: Design of Everyday Things & Man's Search for Meaning

▲Takeaway· 4

Every Career Has an A-Side and a B-Side

Your Career Is Way Longer Than You Think

If You Don't Get It, Neither Do Your Users

'Fake It Till You Make It' Without Lying

Myth Buster· 1

Hot Take· 2

Explainer· 4

Story· 3

Tool· 1

Takeaway· 4