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LeadershipMatt Mochary (CEO coach)

The Humane Mass Layoff Playbook

Cut deep once, in dollars not headcount, delivered 1:1 — then heal the stay-team by making them feel heard

Difficulty
Advanced
Time to result
~weeks to results
Steps
5
Confidence
92%

A tactical sequence for large layoffs refined across ~40 CEO engagements. Managers (not central leadership) act as agents for their few reports. Cuts are specified in dollars and chosen by each manager, delivered in back-to-back one-on-ones the same morning, followed by an all-hands and — critically — one-hour one-on-ones with every remaining employee to release their emotions. Done right, the company performs better within two weeks instead of sixty days.

Origin

Codified by Matt Mochary after advising CEOs through layoffs ~40 times across the 2020 COVID and 2022 valuation-reset waves; A/B tested for what works.

Core principles

  • 01The single biggest marker of a botched layoff is hearing the news anywhere but a 1:1 with your manager
  • 02Specify cuts in dollars, not headcount, or managers cut the cheapest (most junior, often hardest-working) people
  • 03Let each manager choose who to cut, not department heads deciding for them
  • 04Cut deep once — repeated rounds create organizational PTSD
  • 05The stay-team's recovery, via being heard, is what makes the company improve fast

How to run it

  1. 1

    Set dollar targets with the manager circle

    Convene an inner circle of all managers; tell them the total to cut and give each a dollar amount (not a headcount) to remove.

    Pro tip Dollars, because headcount targets make managers protect expensive people and cut cheap juniors who often do the most work.

    Watch out Don't ask department heads 'who can you let go?' — they'll all say nobody. Give numbers.

  2. 2

    Let managers choose, fast

    Have each manager (not the department head above them) select who to cut. This can take just 48 hours.

    Pro tip Managers know their people; a team lead told to cut names chosen above them will resist ('those are my three best').

  3. 3

    Deliver in back-to-back 1:1s in the morning

    Each manager Slacks 'can I talk for 15 minutes?', then holds back-to-back meetings: pre-warn, deliver the news, invite emotions, offer to be their agent, and schedule a longer follow-up hour.

    Pro tip Each manager is agent for ~6 people max (≤12 reports, rarely cutting more than half), so 'be their agent' scales.

    Watch out Hearing it in an email or group setting feels dehumanizing, denies emotional release, and is what sends people to Twitter and the press.

  4. 4

    Hold a stay-team all-hands

    That afternoon, tell the remaining team what happened and answer their fear-driven questions: Is this happening to me? Did those people get feedback? Are we dying?

    Pro tip Say 'we cut deep so we only cut once — you are the team we build with going forward.'

    Watch out Cutting two or three times creates trauma-one, trauma-two, trauma-three PTSD.

  5. 5

    Give every stay-team member a 1-hour 1:1

    Each remaining person meets their manager for an hour; the manager asks for their thoughts and feelings and reflects them back until they feel heard.

    Pro tip This is the step most people skip; doing it makes the company perform better within two weeks instead of sixty days.

    Watch out Skipping it risks people quitting, stopping work, or trashing the company to others.

In the wild

The 2020 and 2022 layoff waves

In March 2020, uncertain if the economy would collapse, Mochary's coached companies cut 5-40% (a hotel company cut 40%). In the 2022 valuation reset, some cut up to 50% to avoid raising at a down round. CEOs who'd never done it were connected with those who had.

Within 60 days of each layoff, CEOs reported the company operating better on an absolute scale — more features, more code, higher NPS — attributable to reduced coordination overhead. With the stay-team 1:1s, improvement showed within two weeks.

Common mistakes

Announcing cuts in a group or email

Learning you've lost your job alongside others, not in a personal 1:1, feels dehumanizing, gives no room to express emotion, and is the strongest predictor of anger that spills onto Twitter and into the press.

Cutting shallow and repeating

Multiple layoff rounds inflict trauma-one, trauma-two, trauma-three on survivors, breeding a belief that it will keep happening; cutting deep once protects morale and lets the org recover.

Is it for you?

Best for

CEOs and managers forced into a sizable reduction who want it humane and want the surviving org to recover fast

Not ideal for

Tiny teams or single-person terminations where the multi-manager, all-hands machinery is overkill

From the transcript

the biggest marker that I've seen between a botched layoff and a successful layoff is at the moment someone hears that they no longer have…

00:00

dollar amount is better because if you say people then they'll just let go the most expensive people

48:30

we cut deep so that we only cut once

50:30

cutting two times or three times creates PTSD in an organization it's trauma one trauma two trauma three

51:00

with each and every person on the stay team you have a one-on-one with their manager for one hour and all the manager does is…

51:30

From the episode

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