RecommendsNavigating comms and PR
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Related frameworks
Communication5 steps
Concentric Circles Message Propagation
Spread any message outward from your own desk, one audience ring at a time — never skip a circle.
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Communication5 steps
Cultural Erogenous Zones
Stop trying to change what people care about; bridge from what they already care about to you.
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Strategy4 steps
Mistakes of Commission Over Omission
Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.
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Marketing6 steps
Pressure = Force ÷ Surface Area
Same effort, narrower target, more impact — shrink your surface area to raise message pressure.
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The Comms Equation (Goal → People → Action → Belief → Medium)
Back-solve every comms plan from a business goal, never from an impressions target.
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Communication5 steps
The Going Direct Playbook
Build one owned channel, voiced by a real human, primed before you ever need it.
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Communication6 steps
The Repeatable Idea Test (Put the Pill in the Cheese)
Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.
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