“like the game played the game many years ago and love the TV show”
The Last of Us (video game)
By Naughty Dog
1 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“it's really interesting to see how the show drives sales of the video games”
Related frameworks
Concentric Circles Message Propagation
Spread any message outward from your own desk, one audience ring at a time — never skip a circle.
Cultural Erogenous Zones
Stop trying to change what people care about; bridge from what they already care about to you.
Guardrails Before Control
Set the quality bar, coach to it, then buy control only for the gaps that remain.
Hardest-Side-First (One-Player Mode)
Pre-PMF, ignore marketplace dynamics: own the hardest side and hack the other one.
Manufacture Your Own Supply
Find the asset blocking non-suppliers from supplying, then rent it to them with strings attached.
Mistakes of Commission Over Omission
Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.
Pressure = Force ÷ Surface Area
Same effort, narrower target, more impact — shrink your surface area to raise message pressure.
Rank, Don't Filter
Every user-facing filter silently carves out your supply — turn preferences into ranking signals.
The Comms Equation (Goal → People → Action → Belief → Medium)
Back-solve every comms plan from a business goal, never from an impressions target.
The Going Direct Playbook
Build one owned channel, voiced by a real human, primed before you ever need it.
The Market Health Metric
Find the leading proxy that predicts liquidity, then find the threshold where it plateaus.
The Peer Supply Engine
Pay your best suppliers to onboard and recruit the next ones, at a tenth of the cost.
The Repeatable Idea Test (Put the Pill in the Cheese)
Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.
The Three-Signal Marketplace Screen
Fragmentation, uniform needs, high matchmaking barrier — no marketplace works without all three.
Two Product-Market Fits
A marketplace must pass the disappointment test independently on each side.
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