LLenny's Podcast
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Verified guest

Lulu Cheng Meservey

she's currently Executive Vice President of corporate Affairs and chief Communications officer at activation blizzard

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

Frameworks in these episodes

Episode-linked context, not an unsupported claim of authorship.

Communication5 steps

Concentric Circles Message Propagation

Spread any message outward from your own desk, one audience ring at a time — never skip a circle.

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Communication5 steps

Cultural Erogenous Zones

Stop trying to change what people care about; bridge from what they already care about to you.

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Strategy4 steps

Mistakes of Commission Over Omission

Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.

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Marketing6 steps

Pressure = Force ÷ Surface Area

Same effort, narrower target, more impact — shrink your surface area to raise message pressure.

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Communication5 steps

The Comms Equation (Goal → People → Action → Belief → Medium)

Back-solve every comms plan from a business goal, never from an impressions target.

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Communication5 steps

The Going Direct Playbook

Build one owned channel, voiced by a real human, primed before you ever need it.

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Communication6 steps

The Repeatable Idea Test (Put the Pill in the Cheese)

Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.

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