LLenny's Podcast
← All resources
website

getflac.com

By Lulu Cheng Meservey

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Communication5 steps

Concentric Circles Message Propagation

Spread any message outward from your own desk, one audience ring at a time — never skip a circle.

Read →
Communication5 steps

Cultural Erogenous Zones

Stop trying to change what people care about; bridge from what they already care about to you.

Read →
Strategy4 steps

Mistakes of Commission Over Omission

Doing nothing is the riskiest comms strategy — it hands the win to the status quo by default.

Read →
Marketing6 steps

Pressure = Force ÷ Surface Area

Same effort, narrower target, more impact — shrink your surface area to raise message pressure.

Read →
Communication5 steps

The Comms Equation (Goal → People → Action → Belief → Medium)

Back-solve every comms plan from a business goal, never from an impressions target.

Read →
Communication5 steps

The Going Direct Playbook

Build one owned channel, voiced by a real human, primed before you ever need it.

Read →
Communication6 steps

The Repeatable Idea Test (Put the Pill in the Cheese)

Engineer a message people repeat for their own reasons — memorable, effortless, and never an inside joke.

Read →

People in these episodes

Related resources

Spot an error or want this page removed? Request a correction or removal.