book

Who: The A Method for Hiring

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Short attributed excerpts only. Timestamps are approximate.

“A Method for Hiring is basically a book about how to do the thing that I for a while was really bad at”

Speaker: Tanguy Crusson▶ Watch at ~1:42:30approx.

Openly declaring a new bet will most likely fail buys the autonomy and speed a big company otherwise smothers

Build the new experience beside your core product, perfect it, then fold it back in — so you don't break existing customers

Weekly bite-sized, honest updates and 3-minute customer snippets build momentum no one wants to step in front of

Never rewrite a live product with a big customer base; do shut down a small-traction acquisition and rebuild it

Treat accumulated social capital as chips you deliberately spend to break the specific rules that block a new bet

Deliberately serve a tiny, named set of customers through defined stages instead of chasing MAU too early

A good business case that lacks a strong 'why now' trigger gets parked; make the opportunity feel perishable

A four-stage vocabulary with 6-pager gates that lets a big company incubate new bets without prematurely scaling them

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