“Critica was the first marketing hire and VP of marketing at OpenAI, the first marketing hire at Stripe”
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Krithika Shankarraman
Critica was the first marketing hire and VP of marketing at OpenAI, the first marketing hire at Stripe
1 episode · 1 sourced appearance
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Marketing3 steps
Support-Rotation Content Backlog
Mine support tickets for recurring confusion, then rank-order self-serve landing pages that answer them
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Communication3 steps
The 20/80 Marketing Review Checkpoints
Two aligned checkpoints — strategy at 20%, execution at 80% — so process speeds you up instead of slowing you down
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Leadership3 steps
The Comb-Shaped (Chameleon) Marketer
Move from T-shaped to comb-shaped — multiple deep skills you deploy on-demand via diagnosis
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Marketing4 steps
The DATE Framework for Marketing Strategy
Diagnose, Analyze, Take a different path, Experiment — an engineer's anti-playbook for marketing
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Communication3 steps
The Expectations-Reality Delta
Unhappiness is the gap between expectation and reality — and expectations are far easier to change
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