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Max Schoening

He was a product manager at Google. He ran the design team at Heroku. He was a design leader and an engineer at GitHub

1 episode · 1 sourced appearance

Appearances and evidence

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Frameworks in these episodes

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Marketing3 steps

Be The User Reset (Jobs-to-be-Done)

Zoom out and ask what the user hires your product for — then be that user and ask if you'd even buy what you made.

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Self-Mastery4 steps

Cultivate Agency, Not Skills

When AI hands everyone the skills, agency becomes the only differentiator — and you build it by making things.

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Productivity3 steps

Demos Not Memos

The first 10% of every project is now free — so build something to react to instead of writing documents.

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Innovation3 steps

Design in the Material

PMs and designers should code — not to ship, but to master the material and truly understand what they're designing.

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Strategy3 steps

Obviously Good, Then Incremental Correctness

Only make obviously good stuff, ship it in iterations, then reconcile the sprawl back to a naked robotic core.

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Self-Mastery3 steps

Taste as a Trainable Model

Taste is a virtual machine in your head that predicts whether your in-group will like an idea — built by reps with feedback.

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Innovation3 steps

The Tiny Core Principle

Every enduring product has one tiny thing that is a superpower — find it, protect it, and stop bolting on features.

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