book

Designing the Obvious

By Robert Hoekman Jr.

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“one of the books early on I read was Designing the Obvious, which I found very insightful.”

Speaker: Melanie Perkins▶ Watch at ~1:00:30approx.

Full intensity when working, full disconnection when not — to keep bringing your best.

Move any big idea from your head to reality one clarity-adding step at a time.

Systematically collect, route, ship, and close every customer request as a product engine.

Plan from the dream future backward, not from the bricks in front of you.

Set an inadequacy-inducing goal, then climb toward it one tiny rung at a time.

Cascade a mission into pillars into yearly goals so the work you fund IS the mission.

Ignore competitors; find an unsolved painpoint people will pay to fix, then expand.

Treat every investor 'no' as free feedback and pre-answer it in your next deck.

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