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Geoffrey Moore

Jeffrey is the author of maybe the most influential and important book on go to market ever written crossing the chasm

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

“Jeffrey is the author of maybe the most influential and important book on go to market ever written crossing the chasm”

Speaker: Lenny Rachitsky▶ Watch at ~0:30approx.

Episode-linked context, not an unsupported claim of authorship.

In the bowling alley it is never about you — close the laptop and collect problem domain knowledge.

Pick a first market that is big enough to matter, small enough to lead, and fits your crown jewels.

Grow segment by segment along adjacencies — same customer new use case, or same use case new customer.

Technology leaders who have specialised and committed to THIS problem — respect the incumbent, outclass the peers.

Early Market, Bowling Alley, Tornado, Main Street — each has its own playbook, and mixing them backfires.

Before you cross the chasm, win one famous logo — by finding the one exec in ten who wants to leapfrog.

VC money buys a change in your company's value state — you have crossed when you no longer need the next round.

Find the pool of value your technology unlocks — you keep roughly 10% of what you release.

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