Verified guest

Dan Hockenmaier

currently working at Fair where he's head of strategy and analytics and through his Consulting business basis one

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

“today my guest is Dan hockenmeyer”

Speaker: Lenny Rachitsky▶ Watch at ~0:30approx.

Episode-linked context, not an unsupported claim of authorship.

Prioritize marketplace expansion by adjacency and network reinforcement, not by the size of the adjacent TAM

Price each acquisition to include the cost of acquiring the other side it needs, then push to your payback threshold

Move retention by fixing unlucky bad first experiences, not by nudging people about to churn

Track GMV, unit economics, liquidity, and share of wallet to know if a marketplace is truly healthy

Run a marketplace like a gardener with a light touch, not a construction worker building linear features

Build a spreadsheet formula of how your business grows, layer by layer, to find your real levers

A marketplace only works if the market is fragmented and the per-transaction dollars are small enough to keep it in the middle

Only carve a vertical out of a horizontal marketplace if it has high value or frequency and a self-contained network

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