Lane Shackleton (CPO of Coda)01 October 2023

What sets great teams apart

9Frameworks

15Insights

Episode overview

Lane Shackleton argues that a product leader’s core job is turning ambiguity into clarity, supported by principles such as systems over goals, cathedrals over bricks, and learning through making. He explains team rituals including FlashTags, Catalyst, $100 Voting, tag-ups, Dory, and two-way write-ups, showing how they improve feedback calibration, decision throughput, and inclusive discussion. He also traces his path from mountain guiding and customer support to product leadership, emphasizing preparation, customer proximity, active listening, and deliberately seeking career-stretching experiences.

Key ideas

A product person’s core job is to spot ambiguity and turn it into clarity.
Reliable systems—such as recurring customer conversations—produce better results than isolated goals with good intentions.
Teams perform better when people understand the larger “cathedral” they are building, presented through multiple concrete perspectives.
When debate stalls, teams should learn by making: test extremes, run an experiment, build a prototype, or write a concrete proposal.
FlashTags calibrate feedback as FYI, suggestion, recommendation, or plea so teams know what deserves the most attention.
Catalyst improves review throughput by dynamically assembling the right attendees and running non-overlapping topics in parallel.
Two-way write-ups incorporate reading signals, upvoted questions, and explicit sentiment into the document rather than relegating discussion to comments.
Strategy should be separated from OKR setting, and planning should consume no more than roughly 10% of the execution period.

Transcript available · source text is retained privately and is not published

Frameworks in this episode

Strategy3 steps

$100 Voting for Prioritization

Give everyone $100 to allocate across options and surface the elephant in the room.

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Leadership3 steps

Catalyst Review Forum

Replace the standing weekly review with parallel, role-based topic blocks anyone can join.

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Leadership3 steps

Cathedrals Not Bricks

Make every team member see the whole cathedral, not just the brick they're laying.

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Communication3 steps

Flash Tags for Calibrated Feedback

Tag every piece of feedback FYI, Suggestion, Recommendation, or Plea so teams know how hard to weigh it.

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Innovation3 steps

Learn by Making, Test the Extremes

Stop debating consequential decisions — run the experiment that shows the upper and lower bounds now.

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Self-Mastery3 steps

Oh-Sht Moments Career Calibration

Measure growth by counting the moments you felt underqualified and stretched.

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Productivity3 steps

Systems Not Goals

Build a default-on repeatable system instead of chasing a one-off target.

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Productivity3 steps

The 10% Planning Rule

Never spend more than 10% of an execution period planning it.

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Communication3 steps

Two-Way Write-Ups

Make written docs conversational with done-reading, Dory questions, and a sentiment table.

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People & resources mentioned

Attributed to the moment in the episode. Timestamps are approximate.

People · 21

Lane ShackletonMentionsI had with Lane Shackleton from Kota and you shared this framework called flash tags
“today my guest is Lane Shackleton”
▶ Watch at ~0:30approx.
Lenny RachitskyMentionstoday we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter
“welcome to Lenny's podcast where interview worldclass product leaders and growth experts”
▶ Watch at ~0:30approx.
Ernest ShackletonMentionsExplorer whose expedition is recounted in Endurance.
“that's as close as I can I can come to the the greatness of Ernest Shackleton”
▶ Watch at ~4:30approx.
Bret VictorCoinedthis guy named Brett Victor who's kind of like a prot prot typer thinker
“I was pretty inspired by a talk that is by this guy named Brett Victor”
▶ Watch at ~11:30approx.
Jeremy BrittainMentionsone of our first designers this guy Jeremy Brittain showed this talk to the company
“one of our first designers this guy Jeremy Brittain showed this talk to the company”
▶ Watch at ~12:00approx.
Jerry SeinfeldMentionsone of the stories that I tell is basically the story of Jerry Seinfeld
“one of the stories that I tell is basically the story of Jerry Seinfeld”
▶ Watch at ~17:30approx.
Rick RubinMentionsJack Clark is our you know head of policy and he got connected to Rick Rubin
“I believe it's from the Rick Rubin book”
▶ Watch at ~21:00approx.
Matthew DicksCoinedhe helps people create their eulogy ahead of time before somebody passes away
“we ended up bringing him into Kota and he gave a great talk so yeah big big plug for Matthew Di”
▶ Watch at ~29:30approx.
Seth GodinCoinedSeth is an absolute Legend he's published 21 books including 18 International bestsellers
“I think I picked this up originally from Seth Goden the author”
▶ Watch at ~31:30approx.
Ryan HolidayCoinedmentioned
“it's a great book by Ryan holiday”
▶ Watch at ~33:30approx.
Tony FadellCoinedHe co-created some of the most innovative and beautiful and popular products in history. The iPod, the iPhone, the Nest thermostat.
“Tony Fidel has a great talk on this”
▶ Watch at ~34:30approx.
Shishir MehrotraMentionsshashir marocha is the co-founder and ceo of koda before starting koda shashir led the youtube product engineering and design teams
“shashir is writing a book called rituals of great teams”
▶ Watch at ~35:30approx.
Dharmesh ShahCoinedone of the attendees there is darmesh founder of hubspot and very thoughtful person
“dares Shaw has this this Ritual from HubSpot called flash tags”
▶ Watch at ~36:00approx.
Phil FarhiMentionsthis guy named Phil fary who's amazing product leader and was my boss at the time
“this guy named Phil fary who's amazing product leader and was my boss at the time”
▶ Watch at ~59:00approx.
Sheryl SandbergMentionsI was at a fireside chat with Cheryl Sandberg once at Airbnb
“started in Cheryl samberg's organization”
▶ Watch at ~1:02:00approx.
Chip ConleyMentionshe created the ri Hotel chain and just like his steepen hospitality
“at Airbnb we hired this guy chip Connelly who was a hotelier”
▶ Watch at ~1:09:30approx.
Tim FerrissMentionsCited for his fear-setting framework and as an influence on Paul Millerd's five-episode podcast experiment.
“one of them was uh Tim Ferris day”
▶ Watch at ~1:11:00approx.
Jeff BezosMentionsthe Jeff Bezos thing that like the success of today was set in motion three years ago
“Jeff Bezos sent this very famous memo which basically said no more PowerPoint at Amazon”
▶ Watch at ~1:14:30approx.
Jim CollinsCoinedmentioned
“it's a little manuscript book Jim Collins wrote it”
▶ Watch at ~1:21:30approx.
Timothy GallweyCoinedmentioned
“the inner game of tennis by Timothy gway”
▶ Watch at ~1:22:00approx.
Sam HarrisCoinedSam Harris talks about this a lot that it feels like once you get close then it could just accelerate so quickly
“waking up is a book by Sam Harris on mindfulness that I really like”
▶ Watch at ~1:22:00approx.

Resources · 35

GoogleMentionscompany · Google
“before that he was group product manager at YouTube a product specialist at Google”
▶ Watch at ~1:00approx.
EppoMentionssoftware · Eppo
“this episode is brought to you by EPO EPO is a Next Generation AB testing plat platform”
▶ Watch at ~1:30approx.
AirbnbMentionscompany · Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
“when I was at Airbnb one of the things that I loved most about working there was our experimentation platform”
▶ Watch at ~2:00approx.
VantaMentionssoftware · Christina Cacioppo
“this episode is brought to you by vanta helping you streamline your security compliance to accelerate your growth”
▶ Watch at ~3:00approx.
EnduranceRecommendsbook · Alfred Lansing
“in high school we read endurance uh which is a great book if you haven't read it”
▶ Watch at ~4:30approx.
Inventing on PrincipleCoinedcourse · Bret Victor
“he has this talk called inventing on principle”
▶ Watch at ~11:30approx.
ComedianRecommendsdocumentary · Christian Charles
“if you haven't seen the documentary to me median it's amazing it's definitely worth watching”
▶ Watch at ~17:30approx.
CodaUsessoftware · Coda
“in the early days of Kota we actually did something similar”
▶ Watch at ~20:00approx.
The Score Takes Care of ItselfMentionsbook · Bill Walsh
“also makes me think about this book uh the score takes care of itself”
▶ Watch at ~21:00approx.
AlphaGoMentionssoftware · DeepMind
“alpha zero or Alpha go the first AI thing that beat humans at go”
▶ Watch at ~23:00approx.
SubstackUseswebsite · Substack Inc.
“lane. substack”
▶ Watch at ~24:00approx.
StoryworthyRecommendsbook · Matthew Dicks
“there's a book called story worthy that I really like”
▶ Watch at ~29:00approx.
The Moth StorySLAMRecommendsevent · The Moth
“you go to the moth story slam you're to see some like really good stories”
▶ Watch at ~30:30approx.
The Obstacle Is the WayRecommendsbook · Ryan Holiday
“have you read the book The obstacle is the way”
▶ Watch at ~33:00approx.
HubSpotCoinedcompany · HubSpot
“this this Ritual from HubSpot called flash tags”
▶ Watch at ~36:00approx.
FlashTagsUsesother · Dharmesh Shah
“so we have ended up using that”
▶ Watch at ~37:30approx.
EzraUsescompany
“I actually used Ezra earlier this year unrelated to this podcast completely on my own dime”
▶ Watch at ~40:30approx.
CatalystCoinedother · Coda
“we built Catalyst to really solve those two problems”
▶ Watch at ~45:00approx.
$100 VotingUsesother
“another one of my favorites there is $100 voting uh we use that a lot in the context of planning”
▶ Watch at ~47:30approx.
Pixar BraintrustMentionsother · Pixar
“it's kind of modeled off after Pixar's Brain Trust”
▶ Watch at ~54:00approx.
AdWordsUsessoftware · Google
“after working on ad approvals at that time I moved to chat support it was basically like when adwards was launching chat support”
▶ Watch at ~1:03:00approx.
PowerPointMentionssoftware · Microsoft
“the first phase was uh 1980s we had PowerPoint”
▶ Watch at ~1:13:30approx.
Google DocsMentionssoftware · Google
“Google bought this company called rightly that became Google Docs”
▶ Watch at ~1:14:00approx.
Working BackwardsRecommendsbook · Colin Bryar and Bill Carr
“you can read all about this in the book working backwards really good really good book”
▶ Watch at ~1:14:30approx.
DoryUsesother · Coda
“that's what we call Dory”
▶ Watch at ~1:18:00approx.
Turning the FlywheelRecommendsbook · Jim Collins
“one that comes to mind is turning the flywheel”
▶ Watch at ~1:21:30approx.
Good Strategy/Bad StrategyRecommendsbook · Richard Rumelt
“good strategy bad strategy love that book very simple framework that I've reused a bunch”
▶ Watch at ~1:22:00approx.
Waking UpRecommendssoftware · Sam Harris
“waking up is a book by Sam Harris on mindfulness that I really like”
▶ Watch at ~1:22:00approx.
The Inner Game of TennisRecommendsbook · W. Timothy Gallwey
“an old one that I really like is the inner game of tennis”
▶ Watch at ~1:22:00approx.
The Last DanceRecommendsdocumentary · ESPN Films and Netflix
“I really enjoyed the last dance I like love any sports documentary”
▶ Watch at ~1:22:30approx.
Stephen Curry: UnderratedRecommendsdocumentary
“have you seen underrated Steph Curry's new documentary”
▶ Watch at ~1:22:30approx.
Arrested DevelopmentRecommendstv show · Mitchell Hurwitz
“I've been rewatching Arrested Development that's that's also just a a Timeless classic”
▶ Watch at ~1:23:00approx.
ChatGPTRecommendssoftware · OpenAI
“obviously in the tech world like Chad GPT”
▶ Watch at ~1:25:00approx.
SwingVisionRecommendssoftware
“there's a product called swing Vision that's really good”
▶ Watch at ~1:25:30approx.
Waking UpRecommendssoftware · Sam Harris
“there's a corresponding meditation app uh to the book waking up that I really like”
▶ Watch at ~1:25:30approx.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster1:04:30

Customers Don't Care About Your Product, They Care About Their Problem

From AdWords support, Lane learned that customers didn't care about ad groups or formats; the small business owner just wanted more phone calls or people in the store. The product has to get out of the way and drive impact. Lenny echoes it with Airbnb hosts, who see their home, not the website's features, as the product. Assuming people don't care forces sharper communication.

AdWords customers didn't care about the product, they wanted more calls or foot traffic
The product has to get out of the way and just drive impact for the customer
Airbnb hosts thought their home was the product, not the website's features
Assuming people don't care forces you to communicate more concisely

“it's just a great lesson in when people don't actually care about your product”
Lane Shackleton · 1:04:30

“you should assume that they don't care when you start with that assumption you really force yourself to be a little bit sharper”
Lane Shackleton · 1:10:30

#customer#communication#product-management#positioning

Hot Take· 2

Hot Take12:30

Why Coda Uses Five 'Role Stages' Instead of 15 Levels

Coda deliberately delayed introducing career ladders because titling flips incentives from company-focused to individual-focused. When they did, they built only five role stages (Apprentice to Principal) instead of the 10-15 levels most large companies use, kept levels invisible across the company, and put compensation in the hands of a centralized committee rather than managers.

They put off ladders on the advice that levels flip incentives toward the individual
Only five role stages, Apprentice through Principal, with a deliberately very high bar at the top
Role stages are not visible across the company and titles aren't emphasized
A centralized compensation committee, not the manager, decides pay

“as soon as you introduce this then the incentives sort of like flip from being company focused to being individual focused”
Lane Shackleton · 13:00

“I think most other companies especially large companies has have 10 to 15 levels I think we've made a really conscious choice to have only…”
Lane Shackleton · 15:00

#org-design#career-ladders#compensation#management

Hot Take1:01:00

Shipping Changes Is Almost Never as Bad as You Fear

Riffing on Twitter agonizing for years over the edit button before eventually shipping changes rapidly with no disaster, Lane argues teams are too delicate about changes. In his experience it's almost never as bad as you think, so the real question isn't whether a change will break things but how much better it could make them.

Twitter spent years overthinking small changes like the edit button, then shipped fast and fine
Teams don't need to be so delicate about product changes
The outcome is almost never as bad as you fear
The better question is how much better a change could be

“it's it's almost never as bad as you think it's going to be so yeah it's just a question of how how much better it…”
Lane Shackleton · 1:01:30

#shipping#risk#decision-making

Story· 4

Story05:30

The Near-Death Fall That Ended Lane's Mountain-Guiding Career

Before product, Lane Shackleton guided climbers in Alaska. On a dream trip up a 15,000-foot peak, a client he was roped to fell near the summit and Lane had to self-arrest the fall. Spending six hours walking down the mountain thinking he could die tied to a near-stranger convinced him to leave guiding.

Guides rope themselves to clients on glaciers so they can arrest a fall into a crevasse
A client fell near the top of a descent; Lane was able to self-arrest and stop the fall
The experience of being roped to someone he barely knew, with his life on the line, ended his guiding career

“I really don't want to die you know rope to someone that I barely know and like don't trust or love so that was that…”
Lane Shackleton · 07:00

#career#risk#mountaineering#origin-story

Story22:30

AlphaGo's Move 37 and the Power of Beginner's Mind

Lenny recounts AlphaGo's famous move 37, so alien that its human opponent walked out of the room. The lesson: the AI trained itself from first principles rather than on what humans had already learned, and produced something no one had comprehended. Lane connects this to Coda's walkthrough ritual, where you approach a topic as if you know nothing about it.

AlphaGo's move 37 was so unexpected the human opponent left the room mid-game
The AI trained itself from first principles rather than on human-learned patterns
Beginner's mind, not being anchored to what's already been done, unlocks new ideas

“there's a move it made move 37 in a game that was just like like the person the AI was playing walked out of the…”
Lenny Rachitsky · 23:00

“it was training not on what we've learned but it trained itself and figured things out from first principles”
Lenny Rachitsky · 23:30

#first-principles#creativity#ai#beginners-mind

Story57:00

How YouTube's Skippable Ads Got Unstuck: Test the Extremes

As a brand-new PM at YouTube, Lane was handed the project nobody wanted: skippable ads, which advertisers, the sales team, and almost everyone else opposed. Stuck debating an unproven thesis, his boss Phil Farhi told him to stop debating and just test the extremes, tiny skip button versus a giant one covering the whole player. Within weeks the data gave them conviction.

Skippable ads was the project nobody wanted, opposed by advertisers and sales
Rather than debate for months, run experiments testing the upper and lower bounds
One experiment used a tiny skip button, another a giant one covering the whole player
The broader lesson: stop talking and go make something, a prototype, doc, mock, or experiment

“just test the extremes start the experiment tomorrow like then we'll what we'll figure it out”
Lane Shackleton · 59:30

“stop talking about it and like go make something go go like run an experiment go make a prototype”
Lane Shackleton · 1:00:30

#experimentation#decision-making#youtube#product-management

Story1:11:00

The Day a Tim Ferriss Newsletter Broke Coda's Analytics

A Coda team member quietly built one of Tim Ferriss's rituals into a doc and got it in front of him. One morning traffic and signups spiked so hard Lane was convinced it was spam; amid the chaos a fire alarm sent the team outside to their laptops in a war room. It turned out Ferriss had featured them in his newsletter, and 'Tim Ferriss Day' taught Coda the power of content distribution.

A team member implemented one of Tim Ferriss's rituals and got an intro to him
Traffic and signups spiked so hard Lane assumed it was spam or a data problem
A fire alarm forced the war-room investigation outside onto laptops
Ferriss had featured Coda in his newsletter, teaching the 'second-time founder builds distribution' lesson

“firsttime founder build a great product second time founder build great distribution”
Lane Shackleton · 1:12:30

#distribution#growth#content#story

Tool· 2

Tool29:00

Story Worthy: A Great Story Is Five Seconds of Transformation

Lane recommends Matthew Dicks's book Story Worthy as the most practical guide to telling stories. Its core insight is that the nugget of a great story is a five-second moment of transformation; orient everything else around that moment and you'll usually tell a good story. Lane was so taken with it that Coda brought Dicks in to give a talk.

Book recommendation: Story Worthy by Matthew Dicks
The core of any great story is a roughly five-second moment of transformation
Orient everything else around that moment of change to tell a good story
Coda brought the author in to give a talk after Lane read it

“the Nugget of a great story is like five seconds of transformation”
Lane Shackleton · 29:00

#storytelling#books#communication

Tool1:21:30

Lane Shackleton's Most-Recommended Books

In the lightning round, Lane lists the books he recommends most: Turning the Flywheel by Jim Collins (a short, fast read on how flywheels work), Story Worthy, Good Strategy Bad Strategy (a simple framework he's reused often, even outside tech), Waking Up by Sam Harris on mindfulness, and the classic The Inner Game of Tennis by Timothy Gallwey.

Turning the Flywheel by Jim Collins, a succinct manuscript on how flywheels work
Good Strategy Bad Strategy, a simple framework he's reused a lot, including outside tech
Waking Up by Sam Harris on mindfulness
The Inner Game of Tennis by Timothy Gallwey, an older classic

“one that comes to mind is turning the flywheel it's a little manuscript book Jim Collins wrote it”
Lane Shackleton · 1:22:00

#books#strategy#recommendations

Takeaway· 6

Takeaway07:30

What Mountain Guiding Taught Lane About Building Software

Lane draws direct parallels between expedition guiding and product work: months of preparation for a few days of execution, redundant checklists across every system, and staying calm under pressure. When a client broke both feet on a climb, the senior guide's calm sequence of assess, prioritize, act became a template Lane still uses in software.

Climbing means months of preparation for only a few days of actual climbing
Checklists run a dozen-plus times ensure redundancy across all systems
In a crisis the model is: stay calm, assess the situation, prioritize, take action

“stay calm assess the situation prioritize take action”
Lane Shackleton · 08:30

#leadership#preparation#crisis-management

Takeaway21:30

The Rick Rubin Listening Lesson Every PM Should Steal

Lane admires Rick Rubin's approach to listening: absorb every fragment of what someone is saying, including body language, while turning off the internal voice that's crafting your response or finding holes in their argument. It's hard because the default mode is always jumping to the next step of the conversation, but internalizing what the person actually means is powerful.

Absorb every fragment of what the person is saying, including body language
Turn off the side of your brain crafting your response or planning a rebuttal
The default mode is always the next step of the conversation, which makes real listening hard

“you want to listen and absorb sort of every fragment of what that person is saying including you know their body language and everything else…”
Lane Shackleton · 22:00

#listening#communication#product-management

Takeaway31:30

A Sharper Way to Know If You're Actually Growing

Picked up from author Seth Godin, Lane uses uncomfortable, out-of-your-depth moments as the real signal of career growth. Instead of the vague 'do you feel like you're growing?', he asks how many moments in the last six months, year, or two years made you feel underqualified. If it's been a long time since you were stretched, that's worth digging into.

The moments where you feel underqualified are the ones you should seek out
They stretch you and give you a new foundation
Replace the vague 'are you growing?' with 'how many stretch moments have you had recently?'
A long gap since feeling stretched is a signal something needs to change

“a much sharper way is like hey how many like oh [ __ ] moments have you had in the last like six months year two years…”
Lane Shackleton · 32:30

#career#growth#self-assessment

Takeaway1:03:30

Get Customer-Facing From the Very Beginning of Your Career

Lane started in tech reviewing AdWords ads, then did chat and phone support. A mentor's advice, that you'll serve a customer your whole career even as a CEO, so get good at any customer scenario early, turned out to be some of the best he ever received. He's recycled it for people earlier in their careers ever since.

You end up serving a customer your entire career, even as CEO
Get good at handling any customer scenario as early as possible
A customer-facing role makes you the expert on the customer, which is undervalued in tech
That customer knowledge can be leveraged into a PM role

“you have to get customer facing from the very beginning because you're going to end up serving a customer your whole career”
Lane Shackleton · 1:04:00

#career#customer#mentorship#product-management

Takeaway1:19:30

OKRs Aren't Strategy, and the 10% Planning Rule

Lane shares two planning insights Coda lives by. First, OKRs are not strategy; it's critical to keep strategy discussions distinct from OKR, metric, and goal setting. Second, the hard-won 10% planning rule: never spend more than 10% of an execution period planning for it, because over-planning fogs teams down and you rarely know what's ahead until you've launched or learned.

OKRs are not actually strategy; separate strategy discussions from goal and metric setting
Ask whether you have a distinct strategy ritual apart from OKR setting
The 10% planning rule: plan for no more than 10% of the execution period
Over-planning is a common, hard-to-avoid mistake since you don't know what's ahead until you launch

“okrs are not actually strategy”
Lane Shackleton · 1:20:00

“10% planning rule which is essentially you know just ensure that you're not for a given time period planning for more than 10% of that…”
Lane Shackleton · 1:20:30

#strategy#planning#okrs#process

Takeaway1:27:00

The Safest Climber Is the One Who Knows When to Come Down

Asked for climbing advice, Lane offers a saying that doubles as a life and career lesson: the safest climber is the one who knows when to come down. Many times you have to put your ego in check and come off a mountain because it isn't as safe as you thought. He adds that pursuing climbing is usually not a one-way door.

The safest climber is the one who knows when to turn back
You often have to put your ego in check and come off a mountain
Climbing and outdoor pursuits are usually not a one-way door; you can come back to them

“the safest climber is the one who knows when to come down”
Lane Shackleton · 1:27:30

#climbing#decision-making#ego#life-lessons

Key ideas

Frameworks in this episode

$100 Voting for Prioritization

Catalyst Review Forum

Cathedrals Not Bricks

Flash Tags for Calibrated Feedback

Learn by Making, Test the Extremes

Oh-Sht Moments Career Calibration

Systems Not Goals

The 10% Planning Rule

Two-Way Write-Ups

People & resources mentioned

People · 21

Resources · 35

Insights & moments

⚡Myth Buster· 1

Customers Don't Care About Your Product, They Care About Their Problem

◆Hot Take· 2

Why Coda Uses Five 'Role Stages' Instead of 15 Levels

Shipping Changes Is Almost Never as Bad as You Fear

❝Story· 4

The Near-Death Fall That Ended Lane's Mountain-Guiding Career

AlphaGo's Move 37 and the Power of Beginner's Mind

How YouTube's Skippable Ads Got Unstuck: Test the Extremes

The Day a Tim Ferriss Newsletter Broke Coda's Analytics

✦Tool· 2

Story Worthy: A Great Story Is Five Seconds of Transformation

Lane Shackleton's Most-Recommended Books

▲Takeaway· 6

What Mountain Guiding Taught Lane About Building Software

The Rick Rubin Listening Lesson Every PM Should Steal

A Sharper Way to Know If You're Actually Growing

Get Customer-Facing From the Very Beginning of Your Career

OKRs Aren't Strategy, and the 10% Planning Rule

The Safest Climber Is the One Who Knows When to Come Down

Myth Buster· 1

Hot Take· 2

Story· 4

Tool· 2

Takeaway· 6