LLenny's Podcast
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University of California, Berkeley

1 recommend/use · 2 sourced episodes

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Marketing3 steps

Identify–Invent–Implement Naming Process

The three-phase discipline Lexicon uses to engineer names, not just brainstorm them.

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Mindset3 steps

Polarization as a Naming Signal

If the team is comfortable with the name, you don't have the name yet — look for tension.

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Sound Symbolism Letter Selection

Choose a name's letters for the feelings their sounds evoke, not just their meaning.

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The Access-to-an-Audience Moat

In human data the only durable moat is a trusted, targetable audience — not recruiters or ads

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The Company-Inside-a-Company Incubation Playbook

Spin a 0-to-1 business inside a mature company by ring-fencing it completely from the core

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Marketing3 steps

The Competitor-Launch Name Probe

Test a name by pretending a rival just launched it and watching what it makes people imagine.

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Innovation4 steps

The Middleman-Signal Disintermediation Play

When middlemen and end-customers both come to you directly, that's the signal to build the business yourself

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Marketing4 steps

The Naming Diamond Exercise

A four-corner worksheet that turns a naming problem into a behavior-and-experience brief.

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Strategy3 steps

The Quality-Volume-Speed Priority Stack

What high-stakes data buyers actually rank: quality first, then volume, then speed

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Innovation3 steps

Three-Team Blind Briefing

Disguise the real assignment across parallel teams so creatives are free to make useful mistakes.

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