“we just reach out to students at Stanford and Berkeley and MIT”
University of California, Berkeley
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“we've hired PE linguists from MIT, from Berkeley.”
Related frameworks
Identify–Invent–Implement Naming Process
The three-phase discipline Lexicon uses to engineer names, not just brainstorm them.
Polarization as a Naming Signal
If the team is comfortable with the name, you don't have the name yet — look for tension.
Sound Symbolism Letter Selection
Choose a name's letters for the feelings their sounds evoke, not just their meaning.
The Access-to-an-Audience Moat
In human data the only durable moat is a trusted, targetable audience — not recruiters or ads
The Company-Inside-a-Company Incubation Playbook
Spin a 0-to-1 business inside a mature company by ring-fencing it completely from the core
The Competitor-Launch Name Probe
Test a name by pretending a rival just launched it and watching what it makes people imagine.
The Middleman-Signal Disintermediation Play
When middlemen and end-customers both come to you directly, that's the signal to build the business yourself
The Naming Diamond Exercise
A four-corner worksheet that turns a naming problem into a behavior-and-experience brief.
The Quality-Volume-Speed Priority Stack
What high-stakes data buyers actually rank: quality first, then volume, then speed
Three-Team Blind Briefing
Disguise the real assignment across parallel teams so creatives are free to make useful mistakes.
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