book

Resilience: Hard-Won Wisdom for Living a Better Life

By Eric Greitens

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“There's a book called Resilience which was written by a a a former Navy Seal”

Speaker: David Placek▶ Watch at ~1:16:00approx.

The three-phase discipline Lexicon uses to engineer names, not just brainstorm them.

If the team is comfortable with the name, you don't have the name yet — look for tension.

Choose a name's letters for the feelings their sounds evoke, not just their meaning.

Test a name by pretending a rival just launched it and watching what it makes people imagine.

A four-corner worksheet that turns a naming problem into a behavior-and-experience brief.

Disguise the real assignment across parallel teams so creatives are free to make useful mistakes.

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